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Focused on turning business strategy and ideas into a brand that people will want to buy into. With an approach to brand strategy that is both creative and analytical: based on experience, backed by research, brought together with a dose of imagination and inspiration.
I have a breadth of experience that spans healthcare, property, entertainment, financial services, fine wines, hospitality and travel.
A meaningful brand strategy requires focusing on the details while simultaneously thinking about the big picture. Telling a brand’s story by seamlessly interweaving the creative with the analytical, and all other pieces of the puzzle.
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